SPRAY TAN LOS ANGELES TO LAUNCH AS 24/7 MOBILE
TANNING SERVICE IN BROWARD AND DADE COUNTIES FLORIDA AREA

Safe, Airbrush-Tanning Service is First in U.S. to Offer Online Booking

Fort Lauderdale, FL (January 4, 2012) – With a mission to offer the safest, most readily available and professionally applied 100% certified organic tan, Spray Tan Los Angeles (Spray Tan L.A.) will launch throughout the Counties of Broward and Dade, Florida as a 24/7/365 mobile spray tanning service on February 1st, 2012. Whether for a wedding or reunion, sorority party or simple indulgence, Spray Tan L.A. brings all the benefits of a great tan directly to customers, wherever they are and whenever they want it.

In light of the risks of UV tanning, more people are turning to the safe alternative, spray tanning. Just this week, AP reported that “a new analysis of about 20 studies concludes the risk of skin cancer jumps by 75% when people start using tanning beds before age 30.” Roughly 28 million Americans use tanning salons each year, with consumers increasingly embracing spray tanning. “That glow on the horizon means spray-on bronzing treatments are sweeping the country,” says O, the Oprah Magazine. “Spray-tanning technology has come a long way from its decade-old beginnings when people often complained of orange skin tones and short-lived, splotchy and sometimes smelly results,” according to the Wall Street Journal.

Launching with nearly 50 portable machines, Spray Tan L.A. promises professional quality and 100% satisfaction. Spray Tan L.A. is the first service in the U.S. to offer online booking through its website, www.SprayTanLA.com, catering to customers who want to schedule a spray tan even an hour or two in advance! When they book their tan, customers receive complete pre- and post-spray tan care instructions, ensuring the most realistic appearance and long-lasting results.

Spray Tan L.A. dispatches certified spray tan stylists to a customer’s destination with a portable booth, so that the process, which takes 10-12 minutes, can be completed anywhere without a mess. Because customers don’t have to rush to put on their clothes and leave, as they do at a salon, their tans can fully dry without fear of staining clothing or car seats. With proper preparation and care, a tan from Spray Tan L.A. will last up to one full week.

Spray Tan L.A. uses DHA (dihydroxyacetone), a spray tanning agent that reacts with the skin to create a sunless tan. The process begins with the application of a pH-balancing spray to prevent the dreaded “orange” look. Customers choose a DHA solution that develops into a full tan about eight hours later, mixed with a bronzer for some immediate and accurate color (the bronzer washes off in the shower, by which time the sunless tan will have taken effect). Spray Tan L.A.’s solutions, all 100% certified organic, include Organic Silk (no bronzer), Organic Original (light bronzer), Organic Cocoa (medium bronzer) and Organic Rio (dark bronzer). Two signature trademarked scents are also available: Coconut Paradise and Caramel.

In the Broward and Dade County areas, a normal priced single mobile spray tan is $79, after-hours (9 p.m. – 9 a.m.) $150, which includes a PH Balance fruit prime extract prep spray. For February and March they are running a $69 spray tan special. A 5-tan package runs $295; while a 10-tan package is $490. For multiple tanners in one location, 2-5 people runs $49 each, 6-11 is $39 each, and 12 or more is $35 each (the last two levels constitute a “spray tan party,” with a host provided). Various $39 discounts are provided, including student and military. First time spray tan clients have a $25 introductory special!

Spray Tan L.A. launches with a full line of branded 100% certified organic, not tested on animals, paraben free skin care and beauty products that can be purchased online or from its mobile tanning stylists. They include pre-care (e.g., Sea Coral Salt Scrub, Moisturizing Body Scrub, pH Balance Spray) and after-care (e.g., Hydrating Shower Gel, Pro-Long Moisturizer, Body Butter, 4-Faces: Sunless Spray for Faces, Sunless Spray, & a Mineral Powder Bronzing Brush).

“I want to help customers bypass the fear of traditional tanning, and the frustration of booking a salon tan, by giving everyone celebrity-level service at an affordable price,” says Rob Lonardo, founder of Spray Tan Los Angeles. Lonardo, a finance/political science graduate of the University of Southern California, is a 34-year-old entrepreneur who has previously achieved success as a marketing executive and financial advisor.

Visit the company online at www.SprayTanLA.com.